Winners?

I don't mean to be a snob or anything here and I know there's a global recession on and that, but we have a store in Rossendale called "Winners".  I'm not too sure if that is the best name for the store.  It's full of goods that profess to be "Finest", "Top Quality" and "Designer" on the packets, I'm not convinced!

I wondered if "Winners" ought to be called the opposite of that!

"Mateus Rose - £3.95"

"Finest Burger Sauce - 50p"

"Pierre Roche Shirt & Tie Set - 2 for £8!"